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FULL COURSE

VISUAL

DESIGN

LAB

BEAST-MODE YOUR DESIGN MUSCLES
You want to be consistently rocking it. How do you do that? The first answer is: visual form and imagemaking. Right now, your taste exceeds your core skills, and learning more software tricks ain’t gonna get you there. This will.
$299 $189 BLACK FRIDAY SPECIAL


WHAT IT IS

PROJECT-BASED DESIGN LEARNING

This is a highly developed coursework with design challenges and working examples throughout. First, targeted formmaking exercises with online community feedback rebuild your core design skills. Then we dive deep into crafting more attractive, retina-popping imagery in your uniquely powerful voice. It's not about software. This is not a tutorial. This is a fully engaged design class for making work at the art/creative director level. It's exactly what you didn't know you were looking for.

WHO IT'S FOR

ONLY THE HARDCORE. SO, YOU.

You're a designer, or an animator, a CG artist. Maybe you're a working editor or a mograph generalist. You have chops with software & design tools but you have that sense that your designs could still be massively hotter. They will be.

Whatever your level, we're muscling up your design skills for that art/creative director tier of visual awesome & beyond.

 
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WHAT IT IS

PROJECT-BASED DESIGN LEARNING

Highly illustrated coursework with working examples throughout. Targeted formmaking exercises with online community feedback rebuild your core design skills, then we dive deep into crafting more attractive, compelling imagery in your own voice. It's not about software. This is not a tutorial. This is a fully engaged design class to kick ass and make cooler shit.

It's exactly what you didn't know you were looking for.


WHO IT'S FOR

YOU. WHEN YOU'RE READY.

You're a designer, or an animator, an imagemaker. Maybe you're an editor or a mograph generalist. You have some chops with software & design tools but you have that sense of not yet fully tapping your creative potential. Whatever your level, your core design skills need more muscle to get you to that art/creative director tier of visual awesome in every kind of work you take on.

YOU'RE GOOD. LET'S GO BEYOND GOOD.

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WHAT YOU GET

ACTUAL IN-DEPTH TRAINING

11 STREAMING 1080p VIDEOS
Hours of targeted, high-end design curriculum structured into seven chapters with increasingly more involved design exercises


+ 7 PDF "QUICK GUIDES" FOR REFERENCE
Handy synopses of each chapter's core content


+ DOZENS OF DEEP DIVES ON POWERFUL TOPICS
Everything you need to get levelled way up


+ PRIVATE FACEBOOK GROUP FOR FEEDBACK
Access to project discussion and community critique


+ SELECT PROJECT FILES
+ EASY-START TEMPLATES
& THE POWER TO CRUSH YOUR ENEMIES

WHAT YOU GET

ACTUAL IN-DEPTH TRAINING

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11 STREAMING 1080p VIDEOS
Hours of targeted, structured high-end design curriculum


+ 7 PDF "QUICK GUIDES" FOR REFERENCE
Handy synopses of each chapter's core content


+ DOZENS OF DEEP DIVES ON POWERFUL TOPICS
Everything you need to get levelled way up


+ PRIVATE FACEBOOK GROUP FOR FEEDBACK
Access to project discussion and community critique


+ SELECT PROJECT FILES
+ EASY-START TEMPLATES
& THE POWER TO CRUSH YOUR ENEMIES

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SEVEN CHAPTERS +
SEVEN CHALLENGES

I II III IV V VI VII

FULL-ON, HANDS-ON It’s time to jump in and get your hands dirty. Real dirty. This is not a sit-back lecture. This is a workout. You will take on a series of design challenges of increasing complexity, boosting your abilities at each stage. We’ll explore new ways of making across all styles and mediums, and give you a deeper understanding of how to design at a higher weight class than you thought you could.

SEVEN CHAPTERS +
SEVEN CHALLENGES

I II III IV V VI VII

FULL-ON, HANDS-ON It’s time to jump in and get your hands dirty. Real dirty. This is not a sit-back lecture. This is a workout. You will take on a series of design challenges of increasing complexity, boosting your abilities at each stage. We’ll explore new ways of making, break past your old habits, and give you a deeper understanding of how to design at a higher weight class than you thought you could.



CHAPTER I BOOST YOUR CONTRAST

NO SWEAT

A quick introduction to the visual contrast framework we'll be focusing on here at the start. We'll lay some groundwork, do a warmup, and launch into making stuff for the first challenge.
No big deal.


RUNTIME IMAGE GOAL
29 : 12 10+ IMAGES


CHAPTER II A FULL PALETTE

HARDER WORKOUT. YOU'LL FEEL IT IN THE MORNING

Together, we'll break down our first completed frames using our new understanding of the visual contrast framework. Then we'll build on top of that framework and lay out the additional complexities and constraints of this chapter's challenge. Seriously, this is easy so far.


RUNTIME IMAGE GOAL
25 : 40 6+ IMAGES


CHAPTER III REORIENTING MAKING

THE SWEAT IS STREAMING INTO YOUR EYES

We'll explore the previous challenge and dive into a pile of new topics. Tactics for better visual delineation and grabbing attention. Leaping over creative blocks, useful play, and pushing imagery harder. You'll be expanding your toolset in order to complete this challenge, and getting a little messy. It's ok, showers are a thing.


RUNTIME IMAGE GOAL
45 : 05 5+ IMAGES


CHAPTER IV EMBRACING CHAOS

YOU'RE FALLING ON YOUR FACE AND GETTING RIGHT BACK UP

We'll use the results of the 3rd challenge to solidify our core working strategies, and to explore simple ideas of direction, movement, and echoing. Then we're diving into a mess of new techniques, mining for the best happy accidents, and pushing into new ways of making. This challenge will be a beautiful disaster.


RUNTIME IMAGE GOAL
01 : 04 : 58 4+ IMAGES


CHAPTER V MEANING MORE

WE'RE SWITCHING WORKOUTS. KEEP UP.

Hoooooo boy! Reviewing the last chapter's output leads the way to the form and function strategy, visual relationships, intentional hierarchy, representation and abstraction, wielding signifiers... all in prep for losing the constraints and leaning into making imagery that lands a real impression.


RUNTIME IMAGE GOAL
01 : 48 : 55 3+ IMAGES


CHAPTER VI DEVELOPING STORIES

YOU'RE FEELING YOUR STRENGTH

All of our training is coming together into more complex, more compelling imagery, and we get down with using visual languages, really wielding abstraction tactics, the structure of creative output and where your voice comes into play. We're combining multiple concepts and you're authoring your own ideas at a higher level. You're pushing heavy weight. The fire is in your veins.


RUNTIME IMAGE GOAL
01 : 33 : 09 2+ IMAGES


CHAPTER VII ALL TOGETHER NOW

THIS IS WHAT YOU TRAINED FOR. NOW KILL IT DEAD, KID.

The finale. A blistering recap, tying together all of our concepts and strategies. An image set demonstrating everything at once. And an invitation on top.

Your blood. Your tears. Poured, crafted, sculpted into a final, masterful, piece of work.


RUNTIME IMAGE GOAL
01 : 42 : 17 1 MASTER SEQUENCE


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YOU'RE GOOD.
LET'S GO BEYOND GOOD.


THE CONTENT

THE SECRETS OF DESIGN

• The all-powerful visual contrast framework
• Creating visual depth and movement
• Stronger compositional control
• Destroying the blank page
• Crafting high-end storyboards
• Grabbing your viewers by the eyeballs
• The art of dynamic visual pacing
• Amplifying mood and tone
• Controlling visual hierarchies
• The Form and Function strategy
• New imagemaking methods
• Generating visual relationships
• Representation and abstraction tactics
• Structuring your creative workflows
• The 5 Steps to brilliant imagery
• Developing new visual languages
• Reading and wielding visual signifiers
• Mining for awesome accidents
• Designing at the creative director level
AND WAY, WAY MORE!

 

THE CONTENT

THE SECRETS OF DESIGN

• The all-powerful visual contrast framework
• Crafting visual depth and movement
• Stronger compositional control
• Destroying the blank page
• Grabbing your viewers by the eyeballs
• The art of dynamic visual pacing
• High-end storyboarding
• Amplifying mood and tone
• Controlling visual hierarchies
• The Form and Function strategy
• New imagemaking methods
• Generating visual relationships
• Representation and abstraction tactics
• Structuring your creative workflows
• The 5 Steps to brilliant imagery
• Developing new visual languages
• Reading and wielding visual signifiers
• Mining for awesome accidents
• Designing at the creative director level
AND WAY, WAY MORE!

THE COMMITMENT

THERE'S WORK TO BE DONE

• 7 DISTINCT ASSIGNMENTS
Multiple images due per challenge, each increasing in complexity.


• IN-CHAPTER WARMUP EXERCISES
Several early chapters include 10-30 minute exercises.


• 2-6 WEEKS TO COMPLETION
You choose your level of engagement with each challenge, but improvement is in the doing. Expect to get rocked.

 

BREAK THROUGH.

YOU WILL BE CHALLENGED.
YOU WILL BE BROKEN.
YOU WILL GET OUT WHAT YOU PUT IN.
NOW CRUSH THIS!

$ 189 $299
W/ DISCOUNT CODE: BLACKFRIDAY


COMING NOV 25

BREAK THROUGH.

YOU WILL BE CHALLENGED.
YOU WILL BE BROKEN.
YOU WILL GET OUT WHAT YOU PUT IN.
NOW CRUSH THIS!

$ 189 $299
DISCOUNT CODE: BLACKFRIDAY


Check it out here!