FULL COURSE

VISUAL

DESIGN

LAB

BEAST-MODE YOUR DESIGN MUSCLES
You want to be consistently rocking it. How do you do that? The first answer is: visual form and imagemaking. Right now, your taste exceeds your core skills, and learning more software tricks ain’t gonna get you there. This will.

$249 $349
W/ DISCOUNT CODE "DIVISION05"
GET STARTED!
WHAT IT IS
PROJECT-BASED DESIGN LEARNING

This is a highly developed training series with increasingly complex design challenges, supported by working examples throughout. First, targeted formmaking exercises with online community feedback rebuild your core design skills. Then, we dive deep into crafting more attractive, retina-popping imagery in your uniquely powerful voice. It's not about software. This is not a tutorial. This is a fully engaged design course for making work at the art/creative director level. It's exactly what you didn't know you were looking for.

WHO IT'S FOR
ONLY THE HARDCORE. SO... YOU.

You're a motion designer, or an animator, a CG artist. Maybe you're a working editor or a mograph generalist. You have chops with software & design tools but you have that sense that your designs could still be massively hotter. They will be.

Whatever your level, we're muscling up your design skills for that art director tier of visual awesome & beyond.

WHAT IT IS
PROJECT-BASED DESIGN LEARNING

This is a highly developed training series with increasingly complex design challenges, supported by working examples throughout. First, targeted formmaking exercises with online community feedback rebuild your core design skills. Then, we dive deep into crafting more attractive, retina-popping imagery in your uniquely powerful voice. It's not about software. This is not a tutorial. This is a fully engaged design course for making work at the art/creative director level.

IT'S EXACTLY WHAT YOU DIDN'T KNOW YOU WERE LOOKING FOR

WHO IT'S FOR
ONLY THE HARDCORE. SO... YOU.

This is a highly developed training series with increasingly complex design challenges, supported by working examples throughout. First, targeted formmaking exercises with online community feedback rebuild your core design skills. Then, we dive deep into crafting more attractive, retina-popping imagery in your uniquely powerful voice. It's not about software. This is not a tutorial. This is a fully engaged design course for making work at the art/creative director level.

IT'S EXACTLY WHAT YOU DIDN'T KNOW YOU WERE LOOKING FOR

Image
WHAT YOU GET
SMART IN-DEPTH TRAINING

12 STREAMING 1080p VIDEO CLASSES
Hours of targeted, high-end design curriculum structured into seven chapters, each including increasingly more complex assignments

+ 7 PDF "QUICK GUIDES" FOR REFERENCE
Each chapter's core content summarized and timecoded so you can quickly refresh yourself

+ PERSONAL CRITIQUES WHEN YOU'RE READY
Crush the challenges and get detailed, custom feedback. Plus loads of examples from the community already online!

+ DOZENS OF DEEP DIVES ON POWERFUL TOPICS
Everything you need to get levelled way up

+ SELECT PROJECT FILES
+ EASY-START TEMPLATES
& THE POWER TO CRUSH YOUR ENEMIES

WHAT YOU GET
ACTUAL IN-DEPTH TRAINING
Image

11 STREAMING 1080p VIDEOS
Hours of targeted, high-end design curriculum structured into seven chapters, each including increasingly more complex assignments

+ 7 PDF "QUICK GUIDES" FOR REFERENCE
Each chapter's core content summarized and timecoded so you can quickly refresh yourself

+ PRIVATE FACEBOOK GROUP FOR FEEDBACK
Detailed, high-level feedback and loads of work from the community already online!

+ DOZENS OF DEEP DIVES ON POWERFUL TOPICS
Everything you need to get levelled way up

+ SELECT PROJECT FILES
+ EASY-START TEMPLATES
& THE POWER TO CRUSH YOUR ENEMIES

DESIGN IS THE FOUNDATION.
GET SOLID.
DESIGN IS THE FOUNDATION.
GET SOLID.
LEARN BY EXAMPLE
WATCH DESIGNS PROGRESS FROM CONCEPT TO COMPLETION

DOZENS OF DESIGN DEMOS + EXAMPLES
OF MULTIPLE WORKFLOWS & STYLES
Step to the plate and take a hard swing at each challenge. Then, watch examples of that challenge being tackled in the chapter that follows as new images are created from scratch while we talk about ever more complex strategies for making your own stuff better and better.

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SEVEN CHAPTERS+
SEVEN CHALLENGES

I II III IV V VI VII

FULL-ON, HANDS-ON It’s time to jump in and get your hands dirty. Real dirty. This is not a sit-back lecture. This is a workout. You will take on a series of design challenges of increasing complexity, boosting your abilities at each stage. We’ll explore new ways of making across all styles and mediums, and give you a deeper understanding of how to design at a higher weight class than you thought you could.
SEVEN CHAPTERS +
SEVEN CHALLENGES

FULL-ON, HANDS-ON It’s time to jump in and get your hands dirty. Real dirty. This is not a sit-back lecture. This is a workout. You will take on a series of design challenges of increasing complexity, boosting your abilities at each stage. We’ll explore new ways of making, break past your old habits, and give you a deeper understanding of how to design at a higher weight class than you thought you could.

01
I BOOST YOUR CONTRAST
NO SWEAT

A quick introduction to the visual contrast framework we'll be focusing on here at the start. We'll lay some groundwork, do a warmup, and launch into making stuff for the first challenge.

Then in the Build Guide we'll dive deeper into our core concepts and how to successfully use them to make better work. No big deal.

RUNTIME IMAGE GOAL
29 : 12 BOOST YOUR CONTRAST 10+ IMAGES
23 : 45 BUILD GUIDE

CHAPTER I BOOST YOUR CONTRAST

NO SWEAT

A quick introduction to the visual contrast framework we'll be focusing on here at the start. We'll lay some groundwork, do a warmup, and launch into making stuff for the first challenge.

Then in the Build Guide we'll dive deeper into our core concepts and how to successfully use them to make better work. No big deal.

RUNTIME IMAGE GOAL
29 : 12 BOOST YOUR CONTRAST 10+ IMAGES
23 : 45 BUILD GUIDE

02
II A FULL PALETTE
NO SWEAT

Together, we'll break down our first completed frames using our new understanding of the visual contrast framework. Then we'll build on top of that framework and lay out the additional complexities and constraints of this chapter's challenge. Seriously, this is easy so far.

RUNTIME IMAGE GOAL
25 : 40 A FULL PALETTE 6+ IMAGES
22 : 58 BUILD GUIDE

CHAPTER II A FULL PALETTE

HARDER WORKOUT. YOU'LL FEEL IT IN THE MORNING

Together, we'll break down our first completed frames using our new understanding of the visual contrast framework. Then we'll build on top of that framework and lay out the additional complexities and constraints of this chapter's challenge. Seriously, this is easy so far.

RUNTIME IMAGE GOAL
25 : 40 A FULL PALETTE 6+ IMAGES
22 : 58 BUILD GUIDE

CHAPTER III REORIENTING MAKING

THE SWEAT IS STREAMING INTO YOUR EYES

We'll explore the previous challenge and dive into a pile of new topics. Tactics for better visual delineation and grabbing attention. Leaping over creative blocks, useful play, and pushing imagery harder. You'll be expanding your toolset in order to complete this challenge, and getting a little dirty. It's ok, showers are a thing.

RUNTIME IMAGE GOAL
45 : 05 5+ IMAGES

CHAPTER IV EMBRACING CHAOS

YOU'RE FALLING ON YOUR FACE AND GETTING RIGHT BACK UP

We'll use the results of the 3rd challenge to solidify our core working strategies, and to explore simple ideas of direction, movement, and echoing. Then we're diving into a mess of new techniques, mining for the best happy accidents, and pushing into new ways of making. This challenge will be a beautiful disaster.

RUNTIME IMAGE GOAL
01 : 04 : 58 4+ IMAGES

CHAPTER V MEANING MORE

WE'RE SWITCHING WORKOUTS. KEEP UP.

Hoooooo boy! Reviewing the last chapter's output leads the way to the form and function strategy, visual relationships, intentional hierarchy, representation and abstraction, wielding signifiers... all in prep for losing the constraints and leaning into making imagery that lands a real impression.

RUNTIME IMAGE GOAL
01 : 48 : 55 3+ IMAGES

CHAPTER VI DEVELOPING STORIES

YOU'RE FEELING YOUR STRENGTH

All of our training is coming together into more complex, more compelling imagery, and we get down with using visual languages, really wielding abstraction tactics, the structure of creative output and where your voice comes into play. We're combining multiple concepts and you're authoring your own ideas at a higher level. You're pushing heavy weight. The fire is in your veins.

RUNTIME IMAGE GOAL
01 : 33 : 09 2+ IMAGES

CHAPTER VII ALL TOGETHER NOW

THIS IS WHAT YOU TRAINED FOR. NOW KILL IT DEAD, KID.

The finale. A blistering recap, tying together all of our concepts and strategies. An image set demonstrating everything at once. And an invitation on top.

Your blood. Your tears. Poured, crafted, sculpted into a final, masterful, piece of work.

RUNTIME IMAGE GOAL
01 : 42 : 17 1 MASTER SEQUENCE

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YOU'RE GOOD.
LET'S GO BEYOND GOOD.
YOU'RE GOOD.
LET'S GO BEYOND GOOD.
GOOD
QUESTIONS
BETTER ANSWERS
GOOD QUESTIONS
BETTER ANSWERS
GOOD CONTENT
THE SECRETS OF DESIGN

• The all-powerful visual contrast framework
• Creating visual depth and movement
• Stronger compositional control
• Destroying the blank page
• Crafting high-end storyboards
• Grabbing your viewers by the eyeballs
• The art of dynamic visual pacing
• Amplifying mood and tone
• Controlling visual hierarchies
• The Form and Function strategy
• New imagemaking methods
• Generating visual relationships
• Representation and abstraction tactics
• Structuring your creative workflows
• The 5 Steps to brilliant imagery
• Developing new visual languages
• Reading and wielding visual signifiers
• Mining for awesome accidents
• Designing at the art director level
• AND WAY, WAY MORE!

GOOD
CONTENT
THE SECRETS OF DESIGN

• The all-powerful visual contrast framework
• Crafting visual depth and movement
• Stronger compositional control
• Destroying the blank page
• Grabbing your viewers by the eyeballs
• The art of dynamic visual pacing
• High-end storyboarding
• Amplifying mood and tone
• Controlling visual hierarchies
• The Form and Function strategy
• New imagemaking methods
• Forming visual relationships
• Representation and abstraction tactics
• Structuring your creative workflows
• The 5 Steps to brilliant imagery
• Developing new visual languages
• Reading and wielding visual signifiers
• Mining for awesome accidents
• Designing at the creative director level
• AND WAY, WAY MORE!

THE COMMITMENT
THERE'S WORK TO BE DONE

• 7 DISTINCT ASSIGNMENTS
Multiple images due per challenge, each increasing in complexity. Take your time. Do more. Go deep. Find mastery.

• IN-CHAPTER WARMUP EXERCISES
Several early chapters include 10-30 minute exercises.

• 2-6 WEEKS TO COMPLETION
Choose your own pace and level of engagement with each chapter, but improvement is in the doing. Expect to get rocked.

THE
COMMITMENT
THERE'S WORK TO BE DONE

• 7 DISTINCT ASSIGNMENTS
Multiple images due per challenge, each increasing in complexity. Take your time. Do more. Go deep. Find mastery.

• IN-CHAPTER WARMUP EXERCISES
Several early chapters include 10-30 minute exercises.

• 2-6 WEEKS TO COMPLETION
Choose your own pace and level of engagement with each chapter, but improvement is in the doing. Expect to get rocked.

BREAK
THROUGH.

YOU WILL BE CHALLENGED.
YOU WILL BE BROKEN.
YOU WILL GET OUT WHAT YOU PUT IN.
NOW CRUSH THIS!

$ 249 $349
DISCOUNT CODE: DIVISION05
GET STARTED!
BREAK
THROUGH.
$ 249 $349
DISCOUNT CODE: DIVISION05
GET STARTED!

YOU WILL BE CHALLENGED.
YOU WILL BE BROKEN.
YOU WILL GET OUT WHAT YOU PUT IN.
NOW CRUSH THIS!